In practice all of the variables in your Shopify store in constant flux.
Say you manage to bring more traffic, but it isn’t as targeted as before. These new people won’t respond so well to the offers on your store. This will drive conversion rate down.
Are you going to freak out? Probably.
Is there a need to freak out? Not at all.
Despite the decrease in conversions, because of the increased traffic your revenue may stay the same or even get a slight increase. So, before you start worrying, remember to look at the big picture. Evaluate variables in context. Measure revenue against previous periods.
You’ve launched your store after carefully preparing your product images, descriptions and categories. You even managed to get some orders and fulfill them. Now what?
As every business owner I bet you want more. That’s what we are here for. That’s why you started your business—to serve more people, to serve them better and on your terms. Last, but not least, to earn more money.
What is “more”? How much more? How would you know if you are making more money this month than the last one? “Duh, I’ll have more money in the bank!” you say.
That’s not always true. Especially when you drive traffic via ads, which cost you money, and while you are waiting for purchase payments to clear up and be deposited into your bank account.
The main point is—to know you’ve grown you should pay attention to the stats, which thanks to the fact you are running and e-commerce business on Shopify you have an abundance of.
As a food entrepreneur you don’t have time for much marketing activities(if any). You are busy enough running and improving your business. So it makes sense that you probably pay for traffic to your website and advertise on Facebook, Instagram or Google Ads.
But do you know how much do you get back for every dollar spent on ads?
What percentage of your ad traffic actually completes the goal you want them to complete on your website?
How many of them buy? How much?
Unless you are tracking that data (by having Conversion Goals correctly set up) you can’t answer these questions.
So, what is the downside of not having conversion data about your visitor’s behavior on your website?
You’ve set up your store with Shopify.
You’ve sent some traffic.
Based on the results, you now have ideas what needs to change.
Of course, as a store owner you won’t code the changes from scratch, wouldn’t you?
That’s not the way a business person rolls.
You are going to either buy an app, a theme or hire someone to build them for you. This way you are going to save your time an have an expert do their best work on your store, so that you achieve the business objectives you are after.
You find a professional shopify customizer and they ask you:
“What’s your budget for this project?”