Know Your Numbers—Part 1

You’ve launched your store after carefully preparing your product images, descriptions and categories. You even managed to get some orders and fulfill them. Now what?

As every business owner I bet you want more. That’s what we are here for. That’s why you started your business—to serve more people, to serve them better and on your terms. Last, but not least, to earn more money.

What is “more”? How much more? How would you know if you are making more money this month than the last one? “Duh, I’ll have more money in the bank!” you say.

That’s not always true. Especially when you drive traffic via ads, which cost you money, and while you are waiting for purchase payments to clear up and be deposited into your bank account.

The main point is—to know you’ve grown you should pay attention to the stats, which thanks to the fact you are running and e-commerce business on Shopify you have an abundance of.