As a food entrepreneur you don’t have time for much marketing activities(if any). You are busy enough running and improving your business. So it makes sense that you probably pay for traffic to your website and advertise on Facebook, Instagram or Google Ads.
But do you know how much do you get back for every dollar spent on ads?
What percentage of your ad traffic actually completes the goal you want them to complete on your website?
How many of them buy? How much?
Unless you are tracking that data (by having Conversion Goals correctly set up) you can’t answer these questions.
So, what is the downside of not having conversion data about your visitor’s behavior on your website?
You’ve set up your store with Shopify.
You’ve sent some traffic.
Based on the results, you now have ideas what needs to change.
Of course, as a store owner you won’t code the changes from scratch, wouldn’t you?
That’s not the way a business person rolls.
You are going to either buy an app, a theme or hire someone to build them for you. This way you are going to save your time an have an expert do their best work on your store, so that you achieve the business objectives you are after.
You find a professional shopify customizer and they ask you:
“What’s your budget for this project?”